The problem
Business teams needed professional, consistent email signatures that could work across email clients without hand-coded HTML.
04 / Business tool / 2023
Email Signature Platform
A brand-consistency tool for creating polished signatures, without asking teams to understand email HTML.
React.jsAnt DesignGraphQL
Overview
Reduced manual effort while keeping cross-client output consistent.
Selected interface moments
Crafted for real work.
Client visuals are confidential. These presentation studies reflect the interface qualities behind the work: hierarchy, clarity, and focused operational flow.
My role
- Built signature customisation flows
- Added AI headshot generation integration
- Designed previews for non-technical users
Constraints
- Email-client rendering differences
- Dynamic branded content
- A simple editing experience
Design & development process
- Defined reusable brand-safe layouts
- Designed preview and validation moments
- Iterated on the creator flow for clarity
Technical decisions
- Standards-friendly HTML output
- React configuration components
- Preview-driven validation before export
Challenges
- Rendering reliably across clients
- Balancing flexibility and brand consistency
Solutions
- Constrained templates with purposeful customisation
- Compatibility-focused output and testing
Outcome & impact
Reduced manual effort while keeping cross-client output consistent.
Lessons learned
- The best business tools make a constrained system feel generous.
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