The problem
Campaign management and performance monitoring needed one coherent space that could support fast decisions without hiding important detail.
02 / Marketing dashboard / 2024
WhatsApp Admin Panel
A fast, clear platform for campaign management, automation, and performance tracking at scale.
Next.jsTailwind CSSGraphQL
Overview
Streamlined campaign workflows and made performance data easier to act on.
Selected interface moments
Crafted for real work.
Client visuals are confidential. These presentation studies reflect the interface qualities behind the work: hierarchy, clarity, and focused operational flow.
My role
- Developed campaign and automation modules
- Created role-aware interface patterns
- Worked on responsive performance updates
Constraints
- High-volume messaging workflows
- Frequent data refreshes
- Dense but scannable performance information
Design & development process
- Prioritized the daily operator workflow
- Designed clear states for campaign progress
- Worked closely with API owners to reduce noisy updates
Technical decisions
- Next.js for modular routing and rendering
- Tailwind tokens for consistent UI states
- GraphQL data access shaped around dashboard needs
Challenges
- Keeping frequent updates calm and comprehensible
- Supporting multiple permission levels
Solutions
- Focused data visualisation patterns
- Efficient state boundaries and role-based UI affordances
Outcome & impact
Streamlined campaign workflows and made performance data easier to act on.
Lessons learned
- Marketing tools work best when they help people see signal before they see volume.
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